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In our 9-29-06 ARTSCAPE interview, April Greiman discusses Drive-by Shooting: April Greiman Digital Photography, her Fall 2006 exhibition at the Pasadena Museum of California Art. April also discusses the artist’s processes of
- Observation/exploration
- Discovery/chance
- Integration of nature and technology
- Transformation
April Greiman has been instrumental in the acceptance and use of advanced technology in problem solving and the design process since the early 1980s. She pioneered digital design and became renowned for her unique experiments with the Apple Macintosh and Quantel Paintboxes. Clients whose projects have become legendary for her experimental merger of type and image include PacTel, Esprit, US West, the Walker Art Center, SCI-Arc, and the United States Postal Service, which commissioned the design of a commemorative stamp for the 19th Amendment in 1995. Over 150 million impressions of this stamp were printed.
A growing interest in the built environment has led to close collaborations with architecture firms such as Emilio Ambasz & Associates, Will Bruder Architects, Frank O. Gehry & Associates and RoTo Architects. These projects range from signage and exhibitions to the development of color, surfaces and materials palettes.
Today, Ms. Greiman brings a unique approach that blends technology and science with symbol and myth, words and images with texture and space. Her singular expertise is focused on color-surfaces- materials consulting and transmedia identity and branding projects for such clients as AOL Time Warner, Sears, Amgen, Inc, Dosa 818 and the new Prairie View School of Art and Architecture, Texas A+M.
Among her most prestigious awards are the Hall Chair Fellowship, Hallmark Corporation (1989); local, state and national design awards, American Institute of Architects (1994-99); AIGA Fellowship (2003), Gold Medal, American Institute of Graphic Arts and Chrysler Award for Innovation, Chrysler Corporation (both 1998).
Books have included April Greiman: Floating Ideas into Time and Space, Hybrid Imagery: The Fusion of Technology and Graphic Design, and Seven Graphic Designers.
Ms. Greiman was born in New York City and studied graphic design at Allgemeine Kuntsgewerbeschule in Basel, Switzerland and the Kansas City Art Institute. After working as a freelance designer in New York City, she moved to Los Angeles in 1976, establishing her multidisciplinary design practice, currently called Made in Space.
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